Research into enhancing creativity has developed considerably in psychology over the past 25 years and has been applied mainly in advertising and management. Surprisingly, art is the field that has made the least use of these studies. We believe this delay in applying creativity research to the arts is due to the assumption among people working in art that these aspects have already been explored in considerable depth.
We believe, instead, that contributions from other disciplines concerning creativity can enrich the artist’s ability to convey ideas, emotions and intuitions through a work, with greater expressive effectiveness, provided that these contributions are appropriately adapted to the specific nature of artistic practice.
The creativity-enhancing tools offered in our seminars are not intellectual exercises, as is the case with most psychological techniques. Rather, they are applied through hands-on practice and creative processes, always seeking new solutions to the specific challenges of making art.
A. Seminars on artistic techniques
B. Seminars on creative development